What is your Brand? What does it Mean? The term Brand is used by many marketing agencies trying to promote their services. There is an assumption that everyone knows what BRAND means. There are different definitions based on context. A simple Google search will result in these definitions: "a type of product manufactured by a particular […]
As the Federal Government is financially encouraging online Portal access for patients, why not use a personalized Website or Social media Platform as a Cover letter to the on-line Medical Records? Let me explain. It is 2015, and the few remaining Physicians who have not computerized their offices are just running out the clock before they […]
The internet has been a wonderful tool used by many to obtain information. It has made the Yellow Pages and the Encyclopedia obsolete. With such easy access, ordinary people can now blog, post, and review about anything. This whole concept of Social Media allows people to become influencers of opinions. It can be very […]
How do potential patients know about your particular specialty or interests? How do potential patients know what to bring to the office visit? What questions do you suggest patients prepare for the visit? Usually these issues would require a long detailed phone call, with well trained staff, with plenty of time to patiently answer these questions […]
Greater than 75% of patients look up their Physician before making an appointment. While information such as location, and accepted insurance can be very important, other issues such as reputation, and other patient comments can have a significant effect on the desire to make an appointment. As a Physician, do you want control over […]
As Physician’s, we have endured long years of training. We have sacrificed hobbies, and relationships. Our code of ethics and professionalism has built in a natural reluctance to market our skills. Because of that reluctance, we are being exploited. As long as we meet certain criteria within our specialty, the insurance companies, and the government […]
Why I needed Entanglemedia by John H. Shim, MD I graduated in 1983 from MIT. Back then, there was no “internet”. But, like all MIT grad’s I was always fascinated by science and technology. I became a physician, and let my techie MIT side go dormant, as I began practice as an orthopaedic spine surgeon. […]
